OTL Completes New Shopping Center Development Showpiece
Outside the Lines (OTL), a design-build construction company that specializes in creating one-of-a-kind water features, rockwork and themed environments, has announced the completion of its musically choreographed, $1.7 million water feature that will serve as the centerpiece of CenterCal Properties‘ new 375,000 square-foot retail, dining and entertainment destination The Veranda.
To coincide with the grand opening of The Veranda, CenterCal held a consumer contest asking the general public to select the song that will accompany the fountain’s inaugural show. The winner? Bohemian Rhapsody.
Today’s savvy developers are focused on creating immersive experiences that truly engage customers
Wickham Zimmerman, Chief Executive Officer of OTL
“As public spaces become the centerpiece of retail destinations, today’s best developers and owners are incorporating increasingly complex entertainment attractions to cater to evolving consumer demands. With the fountain at The Veranda, CenterCal did something that immerses the consumer even further – the developer invited the community to be a part of the retail center’s development by allowing them to vote on the songs selected for the fountain shows.”
OTL designed and constructed the 2,214 square-foot show fountain in The Veranda’s main gathering area. According to Zimmerman, OTL worked with an incredibly talented and proven team, including general contractor, Moorfield Construction, Inc.; project architect, Architects Orange; and landscape architect, Lifescapes International, to create a public gathering destination that is the first of its kind in Silicon Valley.
“The Veranda will open as the must-visit destination in the Bay Area’s eighth largest city,” he says. “The variety of musical shows and excitement the fountain brings to the space are bound to ensure it is a memorable experience for all.”
OTL’s fountain will be surrounded by a ring of food and beverage tenants and located directly across from the first luxury theater in the area. It will serve as the focal point of the destination that will enrich and attract visitors from across Silicon Valley and beyond…. [READ MORE]
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