jmilch@thesmartagency.com

OTL's CEO reflects on the lessons shaping 2026: collaboration, purposeful design, and adaptability in experiential placemaking and destination-defining spaces.

Travelers today want more than a place to sleep; they want a place to feel something. Hotels and resorts are responding by dissolving the line between indoors and outdoors, creating…

By J. Wickham Zimmerman, CEO As we begin a new year, I’m reminded of a simple but often overlooked truth: great design is most powerful when it is grounded in…

The landscape of retail and entertainment is evolving rapidly in 2025. Consumers increasingly seek experiences over transactions, pushing developers to create spaces that seamlessly blend shopping, dining, entertainment, and community engagement. Across…