Tech-Driven Experiences Reposition Northeast Malls for Next Generation of Shoppers
Posted in News -
REBusiness Online featured “Tech-Driven Experiences Reposition Northeast Malls for Next Generation of Shoppers” an article written by OTL’s CEO J. Wickham Zimmerman.
In the Northeast’s evolving commercial real estate landscape, mall owners and operators are navigating now-familiar headwinds: changing consumer behaviors, declining legacy retail brands and the sustained presence of e-commerce.
Yet amid these pressures, a reinvention is underway. Malls are shedding their images as static retail venues and transforming into immersive, tech-enabled destinations — and it’s not traditional retail driving the charge. It’s Gen Z, a digitally native, experience-driven cohort that’s redefining what mall real estate can and should be.
To read the full article, click here.
