The Veranda
Concord, CA
Water Dances With Operatic Company
As Queen’s iconic Bohemian Rhapsody fills the air, The Veranda’s brilliantly lit centerpiece fountain entertains.
The first of its kind in the Silicon Valley, Outside the Lines (OTL) designed and built a multisensory, dynamic show fountain for CenterCal Properties’ new 375,000 square-foot retail, dining and entertainment destination in Concord, California.
The musical fountain, which is thoughtfully designed with brilliant lighting and water sprays that can be changed constantly to accommodate retail’s ongoing evolution, is surrounded by a ring of food and beverage tenants and sits directly across from the first luxury theater in the region.
From this central location, the fountain now serves as the focal point of the destination, enriching and attracting visitors from across Silicon Valley and beyond.
KEY SERVICES
- Design-Build
- Architectural Fountain
IDEA
Working closely with landscape architect Lifescapes International, project architect Architects Orange and general contractor Moorefield Construction, OTL completed the project in an unusually tight time frame, leaving no time for delays or setbacks.
The basin’s design harmoniously incorporates a number of design features including seat walls, a raised deck, and planters. OTL used a combination of vertical jets that independently and fluidly change from zero to 30 feet in height. The strategic positioning of 20 arching jets allows the fountain to display a multitude of effects: a corona, a basket-weave pattern, high vertical choreography, an open floral shape, among many others. Each jet is individually controlled, allowing OTL programmers a near-limitless palette with which to program. Additionally, each nozzle has its own RGB lights capable of creating over two million different colors during the show.
Based on its unique design and technical fluidity, shows can be originally choreographed to any song. For example, featuring the aforementioned musical masterpiece by Queen was the result of a social media contest through which consumers voted for the songs they wanted to see and hear during the fountain’s launch. Strategies like these are at the forefront of the ever-changing retail destination, delivering increased interactivity and engagement that attracts and retains shoppers.
IMPACT
As always, creative integrity remained a priority for the OTL team. On-site surveys were performed by trained OTL superintendents at each stage of the fountain’s creation to ensure the envisioned design was brought to life as intended.
The Veranda at Concord is situated within the ever-expanding Bay-area market, where tech giants continue to attract an affluent and highly educated workforce. The Veranda development is part of an effort by the City of Concord to revitalize the Diamond District and increase commercial activity in the submarket.
The retail destination is located at 2001-2003 Diamond Boulevard in Concord, California.
