The Tech-Forward Mall Is Here — And Gen Z Is Leading The Charge

Western Real Estate Business featured “The Tech-Forward Mall Is Here — And Gen Z Is Leading The Charge” an article written by OTL’s CEO J. Wickham Zimmerman.

Mall owners and operators have been grappling with shifts in consumer behavior and the rise of ecommerce for years. However, a transformative wave is sweeping across malls, injecting new life into once-stagnant spaces. This change is not driven by traditional retail tenants but by a new generation of consumers primarily composed of Gen Z, who are eager for unique, engaging experiences that blend physical spaces with cutting-edge technology.

To meet these demands, mall owners are increasingly turning to experiential amenities, leveraging AI and other innovative tools to create environments that resonate with younger shoppers and offer new ways to experience retail.

To read the full article, click here.